Friday, 5 February 2010

Maslows hierarchy of needs is a theory in psychology. This is represented in a table shaped a triangle with five layers to it. These five show it being physiological, safety, Love/ Belonging, Esteem, Self-Actualization. In media this is portrayed to what i will be basing for my magazine with the audience and what they want. I will be basing my target audience around trying to reach the Esteem and Self Actualization sections to get not just the average readers for magazines but to establish all different kinds of target audience. Examples for the hierarchy for a few of these sections are like, the physiological aspect to Maslows theory is the basic part to the pyramid it shows how living organisms function including processes such as nutrition, movement and reproduction. Another part to Maslows theory is Safety. This shows the condition in which shows being protected against physical, social spiritual, financial, political, emotional and occupational. Also parts to his hierarchy system are essential to the audience you would want from a magazine is esteem. This is important for a magazine as esteem is about confidence and how you respect others or how your respected by others. For example if you was to wear a designer make of clothing you would feel alot more better than if you was to wear a lot less branded make of clothing. Throughout the whole hierarchy from the bottom to the top it starts off with standard day living and this gradually gets higher and this is based on how its advertised. This is important and an example is of bottled water,all different types of branded water are at different prices and some people would think the higher the price the better the quality meaning they would buy this. This can depend on how the gender and level on the hierarchy ladder.

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