Evaluation Question 3

What kind of media institution might distribute your media product and why?

For all of my media products i feel that this can be advertised in many ways. There are companies which own many media industry products. From research i have been doing for advertising i have found three media companies which do this and these are:

-http://www.ipcmedia.com/

-http://www.warnersgroup.co.uk/

-http://www.chpltd.com/

Ipc media is one of the biggest magazine manufacturers and it has up to 85 different magazines ranging from sport to house furniture to music magazines. It has famous brands such as NME, Nuts, Now, Guitar and Bass. This I feel is a good brand for my media product.

Warners group is also another big magazine manufacturer. They own 33 magazines but these are magazines which are irrelevant to my research. This is because they sell magazines such as Lakeland, taxi globe, magazines about trains. If i was to choose this manufacturer for my media product spotlight magazine I would not choose this because this is not a manufacturer which will be good as there are no music type genres which they promote.

Chp is the final media manufacturer I have researched and this is a much more smaller company this only has six magazines which they provide. I feel this is very bad because all of the magazines on the website are all cars such as 911 and porsche world, auto italia etc.

overall i would choose Ipc because i feel that this is a very good media company and this will sell alot more as it is well known more than the other media companies. Also i feel that they can then sell them to newsagents and super markets this is a place where most if not all customers buy there magazines. Also there is the option of subscription for 12 months for example and they would then save a lot more money.